TUZO assessments are free, 3-minute diagnostics that score your rewards or loyalty programme across 5 dimensions: Intent, Coverage, Relevance, Delivery, and Measurement. Designed for marketing directors, loyalty managers, and commercial leads across Africa.
No email required. No login. Results appear instantly with specific recommendations.
Each assessment is built for a specific industry with real benchmarks from that sector.
The general diagnostic. Works for any brand running loyalty, rewards, or promotional programmes.
How much of your promotional spend is actually driving repeat purchase?
Is your rewards programme reducing churn or just burning budget?
Is your loyalty programme driving repeat scripts or just discounting margin?
Is your rewards programme changing policyholder behaviour or just adding cost?
Are your rewards driving product uptake and primary bank behaviour, or subsidising transactions?
Are your field incentives driving the right behaviours at store level?
Do you know who your R200K customers are?
Is your retention strategy keeping policyholders or just delaying lapse?
Is your loyalty programme driving cross-brand spend or just discounting margin?
Or book a strategy call.